From event soup to defendable retention reads
Work a single product dataset end-to-end: definitions, survival framing, segment leaks, and experiment overlays.
Matrix Yardhub
User Retention Analytics without the foggy dashboards.
We train operators in Thailand and remote teams to read cohorts honestly, spot leaky activation paths, and brief stakeholders with numbers they can defend in a Tuesday stand-up.
2,847practitioners coached since 2019
71%median D30 clarity lift after Cohort Studio
38live cohorts shipped from Bangkok studio
Featured program
Cohort Retention Lab
A six-module intensive that turns raw event tables into retention narratives your leadership will actually use. Built for analysts who already know SQL but still argue about “good enough” curves.
Why teams stay
Benefits that show up in the next sprint
Shared vocabulary
Product, growth, and data stop debating “retained” mid-meeting because the lab locks definitions before charts appear.
Signal over vanity
You learn which dips are seasonality, which are instrumentation bugs, and which deserve a roadmap ticket this week.
Briefings that travel
Templates for exec notes and Slack write-ups so retention stories survive the hop from notebook to leadership channel.
Voices from the lab
What learners actually say
“The activation leak map from Module 3 forced us to retire a vanity D7 slide we had shown for months.”
Nattaya K., product analytics lead · Cohort Retention Lab
I liked the critique sessions, though the pacing on survival curves was brisk if you have not touched hazard ratios before. Still clearer than our vendor webinar stack.
Marcus · Chiang Mai
Bring your messy event table. Leave with a retention brief.
Start with courses, or ask about a Bangkok-timezone office-hours seat for your squad.